Every Mum Deserves a Mum Who Understands

Help us train more volunteer breastfeeding counsellors with evidence-based knowledge to support breastfeeding mums. Your donation helps ensure every mum feels heard, supported and never alone.

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Every Mum Deserves a Mum Who Understands

Our Mission

Support breastfeeding mothers, educate mothers and families, and advocate for greater awareness and acceptance of breastfeeding in our community.

About BMSG

Breastfeeding Mothers’ Support Group (BMSG) is a community-led organisation dedicated to making breastfeeding support more accessible, practical and compassionate for mothers and families.

For many mothers, breastfeeding can be a rewarding experience, but it can also come with uncertainty, challenges and moments when they simply need someone who understands. BMSG was built on the belief that no mother should have to navigate her breastfeeding journey alone.

Our Mission

To make our vision a reality, BMSG focuses on three key areas:

🤱 Support
We provide support for breastfeeding mothers, connecting them with trained mother-to-mother counsellors who understand the challenges of breastfeeding from personal experience.

📚 Education
We provide education for pregnant and breastfeeding mothers and their families, helping them make informed decisions throughout their breastfeeding journey.

📣 Advocacy
We advocate for greater public awareness and understanding of breastfeeding, working towards a more supportive and breastfeeding-friendly community.

Our Mother-to-Mother Support

At the heart of BMSG are our volunteer counsellors who have chosen to use their experience to support others. We have around 60 counsellors on our roster, all volunteering their time to help mothers in need.

Our counsellors provide:

One-to-one counselling for mothers seeking personalised breastfeeding support
Group counselling sessions, where mothers come together in welcoming spaces such as cafés and parks
A safe and understanding space for mothers to ask questions, share experiences and simply be heard

While breastfeeding is the main focus of our support, we recognise that sometimes a mother doesn't need another solution, she just needs another mother who gets it.

Equipping Our Counsellors

Breastfeeding recommendations and evidence continue to evolve. We are committed to ensuring our counsellors have access to current, evidence-based knowledge and training, so they can provide mothers with relevant, safe and compassionate support.

Through continued training and development, we aim to grow our network of mother counsellors and reach more mothers who need support.

Our Impact

Every conversation matters.

Whether it is helping a mother work through a breastfeeding challenge, giving her confidence to continue her journey, connecting her with other mothers, or simply listening when she needs someone to talk to, our volunteers make a difference one mother at a time.

With the support of our community and donors, BMSG can train more counsellors, strengthen our programmes and ensure that more mothers have someone to turn to when they need support.

Be Part of the Journey

When you support BMSG, you are helping to build a community where mothers support mothers, families are better informed, and breastfeeding is understood and supported by the wider community.

Together, we can make sure no mother has to navigate her breastfeeding journey alone.

Our Campaigns

Join Our Campaigns

Every Mum Deserves a Mum Who Understands.

Breastfeeding can be a beautiful journey, but it can also be challenging, overwhelming and lonely. Sometimes, a mother doesn't need another article to read or another piece of advice, she simply needs someone who has been there, who understands, and who is willing to listen. At Breastfeeding Mothers' Support Group (BMSG), we believe in the power of mothers supporting mothers. BMSG trains mothers who have breastfed for at least 9 months, including both past and current breastfeeding mothers, to become breastfeeding counsellors. Today, we have around 60 volunteer counsellors on our roster, generously giving their time to support other mothers because they understand what it feels like to navigate the challenges of breastfeeding firsthand. Our counsellors provide one-to-one support for mothers who need guidance with breastfeeding, as well as group support sessions where mothers can meet in welcoming spaces such as cafés and parks to connect, share their experiences and find encouragement from others who truly understand. While breastfeeding is at the heart of our conversations, support doesn't always have to be about breastfeeding. Sometimes, a mother simply needs a listening ear from another mother who gets it. Our volunteer counsellors are at the heart of BMSG's support network. As breastfeeding knowledge and recommendations continue to evolve, it is important that our counsellors are equipped with current, evidence-based information and skills so that they can provide mothers with safe, relevant and compassionate support. Your donation will help BMSG train and equip more mother-to-mother counsellors, strengthen the knowledge of our existing counsellors, and expand our ability to reach mothers who need support. Your donation doesn't just fund training. It helps create a community where no mother has to feel alone in her breastfeeding journey. Together, we can empower more mothers to support mothers.

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Beneficiary Stories & Media

Our Beneficiaries

We are proud to share some testimonials as well as the stories of some of our beneficiaries. These stories demonstrate how BMSG has played a major role in improving the lives and welfare of breastfeeding families. With your support, BMSG can continue to enhance public awareness of breastfeeding; educate on breastfeeding’s importance; and provide emotional support as well. Your generosity goes a long way in making a difference in the lives of the breastfeeding community.

Stories from Li Wen H

I could not be more grateful for this support group. Ever since I gave birth, I have had so many issues with engorgement and mastitis. Having a safe space to talk about my issues and get advice here was so comforting. I still have new challenges and this group has given me so much confidence to continue breastfeeding and pumping. Thank you to all the group members for the support.

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